Obama’s Food Police in Staggering Crackdown on Market to Kids – HUMAN EVENTS. This was an interesting article. The Obama Administration is targeting grocery manufacturers and restaurants to agree to reinvent many of their products or they will no longer be allowed to advertise and market to kids and teenagers. “Although the intent of the guidelines is to combat childhood obesity, foods that are low in calories, fat, and some considered healthy foods, are also targets, including hot breakfast cereals such as oatmeal, pretzels, popcorn, nuts, yogurt, wheat bread, bagels, diet drinks, fruit juice, tea, bottled water, milk and sherbet.”
The proposal is written by the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Admin and the US Department of Agriculture. They claim it is voluntary but expected. After the proposal imposes multibillions of dollars of restrictions on the food industry, there is no evidence it will have any impact on childhood obesity.
“It’s not just the food industry that will be impacted. Hundreds of television shows thaton the advertising revenue, such as the Nickelodeon Channel, ESPN, and programs including “American Idol” will be affected, critics of the proposal say—at a cost of $5.8 trillion in marketing expenditures that support up to 20 million American jobs.
If the food is not reformulated, no more ads or promotions on TV, radio, in print, on websites, as well as other digital advertising such as e-mail and text messaging, packaging, and point-of-purchase displays and other in-store marketing tools; product placement in movies, videos, video games, contests, sweepstakes, character licensing and toy branding; sponsorship of events including sport teams and individual athletes; and, philanthropic activity tied to branding opportunities. That includes softball teams that are sponsored by food companies and school reading programs sponsored by restaurants.”
The foods targeted towards children and adolescents are breakfast cereals, snack foods, candy, dairy products, baked goods, carbonated beverages, fruit juice and non-carbonated beverages, prepared foods and meals, frozen and chilled desserts, and restaurant foods. These targeted foods are the SAME foods approved by the federal government for the WIC nutrition program for women, infants and children. So, once again, one hand of the government is sticking their nose into the business of the parents and apparently not paying attention to what the other hand is mandating.